KitKat joins Mastercard, Alienware, and Secretlab as it returns as a sponsor for the LEC's upcoming Summer Split, according to The Gamer.
KitKat returns to the League of Legends competitive scene as the main sponsor of the 2020 League of Legends European Championship (LEC) Summer Split. The candy bar company heads the list of other big sponsors, including Mastercard, Alienware, and Secretlab.
This is not the first time of KitKat in eSports. KitKat entered the esports scene last year when it signed a partnership deal with Overwatch League's Los Angeles Valiant, where it acted as the team's official candy sponsor. However, the company seemed more hesitant to appear in LEC, as the agreement between LEC and the world famous chocolate bar brand was originally only for the Spring Split.
Otherwise, KitKat is sponsoring the inaugural BLAST Bounty Hunt event for Dota 2, which began earlier this week.
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