Sports marketing and management company Twenty First Century Media (TCM) has launched a new esports marketing division, aptly named TCM eSports, according to ESI.
The new division is said to create engagement opportunities for brands to engage with esports fans that don’t watch television.
TCM eSports has also been appointed as knowledge partner for the India Gaming Summit, scheduled to take place over July 28th-30th.
Lokesh Sharma, Managing Director of TCM, commented on the launch of the division in a release:
“As people continue to practice social distancing and stay home amidst the Covid-19 pandemic, mobile gaming has become a preferred pastime for not just entertainment but also social connection. There is a widening of the digital media landscape and the rise in popularity of mobile gaming, eSports, influencer-marketing, digital videos that provide huge digital audiences.”
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