BLAST, a tournament organizer based in Denmark, has officially terminated their partnership with Saudi Arabian futuristic city NEOM, according to a report by HLTV. The deal lasted just two weeks before being ended.
The partnership, which was initially described as a "record deal" by BLAST CEO Robbie Douek, was created so BLAST could help shape the esports future of NEOM, as well as make the city a regional esports hub. A self-described "bold and audacious dream," NEOM is a planned futuristic and utopian-esque city in Saudi Arabia.
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